“Conversation is a meeting of minds with different memories and habits.


When minds meet, they don't just exchange facts: they transform them, reshape them,

draw different implications from them

and engage them in new trains of thought.


A conversation doesn't just reshuffle the cards: it creates new cards. Conversation can change the way we see the world, and even change

the world."


Theodore Zeldin

From Otto Scharmer and Katrin Kaufer, who wrote: “The quality of results produced by any system depends on the quality of awareness from which people in the system operate. We cannot transform the behaviour of systems unless we transform the quality of attention that people bring to their actions within those systems, both individually and collectively.”

This is a is a collaborative platform of people whose purpose is to give you a voice in denouncing social problems. is a platform focused on provoking and facilitating dialogues, creating awareness. We believe human connection and a space for dialogue is key to overcome our social challenges. Revolving around Design, Typography, Photography, Moving Image and Print Making, ThisIsaDisaster t-shirt is a wearable communication tool – a physical medium for the message.


It’s about de-normalizing of the reality around us, making visible again what has become invisible,  normalized, what turned invisible to us. It’s about giving people’s voice back. You are able to support a cause and participate in the discussion. We create stories to wear!


Why? Because we love t-shirts and we want to do things differently. We want to reach out for tangible problems that matter to all of us, highlighting and making it visible, giving it you a voice and make the message heard loud and clear! We want the rest of the world to listen to you. Be an ambassador to your cause!

Coming soon...