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ME,
MYSELF
& I.

I'm an Earthling!
 
As a design enthusiast, I am passionate about the ability of design to create meaningful and impactful experiences. I am driven by a love for aesthetics, functionality, and structure, and believe that design has the power to transform people's experiences of the world around them.
 
My goal has been to use design as a tool for promoting positive change and addressing
the critical issues of our time.
 
Inspired by Buckminster Fuller's quote,
"If you want to teach people a new way of thinking, don't bother trying to teach them. Instead, give them a tool, the use of which
will lead to new ways of thinking”, I have
been experimenting with interactive information
and communication systems that promote
the efficient sharing of knowledge within
social settings.

Recently, my focus has been on exploring
the impact of new digital interfaces on human behavior and society. I believe that the way technology mediates our social interactions
is diminishing our human experience.

The development of a modern society in which authentic social life has been replaced with its representation: “All that once was directly lived has become mere representation”.


I view the creative process as a journey
of discovery, where a goal might be fixed but
the path to achieving it is unknown. Creative problem solving takes a non-sequential
and non-linear approach and does not follow
a clear set of steps. This allows for a fresh perspective and new solutions to emerge.


I believe that by daring to be naive, we can push the boundaries of what is possible and create meaningful and impactful experiences through design.

Glitch

Areas
of Interest

Information Experience Design

I approach each project holistically, bringing together the disciplines

of information architecture, interaction design, and visual design to create effective and meaningful experiences for my users.

I believe that by taking a holistic approach to design, we can create experiences that are not only functional but also emotionally engaging for the people who use them.

Research

As a researcher, I use the process of gathering and analysing information to gain a deeper understanding of a particular subject or issue. Employing a variety of methods in my work, including literature review, interviews, surveys, and experiments, to gain a comprehensive understanding of the topic at hand.

Whether in the fields of science, social science, or design, I believe that research is a crucial tool for advancing knowledge and solving complex problems.

Systems
Thinking in
Practice

Systems thinking is an approach to understanding and solving complex problems that considers the relationships and interactions between different components of a system, rather than focusing on individual parts in isolation. In practice, systems thinking involves identifying the key elements of a problem, mapping the relationships and interactions between those elements, and using this information

to design and implement effective solutions. 

Storytelling

As a storyteller, I am attracted to the art of conveying information, experiences, and emotions through the use of words, images,

and other forms of media. Storytelling is a powerful tool that I use

to communicate ideas and engage with my audience. Whether it

be in advertising, marketing, or any other form of communication,

I believe in the power of storytelling to make an impact and leave

a lasting impression on those I am communicating with.

Photography

I have always been driven by the desire to uncover the hidden narratives in everyday life. My lens serves as a tool for me to explore the deeper emotions and stories that exist beyond the surface level of the seemingly mundane. Making the invisible visible, I strive to bring attention to the beauty and significance that often goes unnoticed in our daily routines. Challenging the viewer's perspective and highlight the importance of paying attention to the world around us.

Straight Lines
Seca

Experience
& Education

MA in Information Experience Design

Royal College of Arts, 2015-17

Founder "Pimenta Laranja"

100% Organic Meal Services, 2012-13

MA in Complexity Sciences

ISCTE, 2010-12

"Systems Thinking in Practice"

Schumacher College, 2009

Founder "useLESS Design"

Design Consultancy, 2007-09

BA in Graphic Design

IADE, 2002-06

Senior Designer

DI - Dá-me Ideia, 2002-13

Web Design Course

ETIC - Image and Communication School, 2001-02

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